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The consumer market of coffee in the Czech Republic
Sapáková, Hana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The theme of this thesis is the consumer market of coffee in the Czech Republic. Specifically, this work focuses on the Czech coffee market in terms of supply and demand. The term offer here is represented by coffee chains, cafés and shops offering packed coffee. Coffee market in the Czech Republic is characterized by a highly competitive environment. On the other hand, demand for coffee can be specified by the place of its consumption, with prevailing consumption at home or with prevailing consumption of coffee out of home. The aim of this thesis is to analyze and evaluate the current status and characteristics of supply and demand in the coffee market in the Czech Republic. The structure of the current state of Czech consumers' preferences is prepared on the basis of a questionnaire survey.
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Segmentation of consumer's markets and evaluation of market's segments
ŠVECOVÁ, Iveta
The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a chosen company, and to present a suitable goods offer, so it would be suitable to the needs of selected segments. The work is divided into theoretical and practical part. First part describes marketing, segmentation, segmentation of consumer's markets, consumer's market, market's segments a other terms. Second part describes an evaluation of questionnaire survey, discovering of market's segments and presenting suitable goods offer for selected segments.
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Possibilities of usage of social networks in business practice
MARTÍŠEK, Petr
Communication is the basis of the human society; Internet has contributed to that in recent decades. Mass interconnection of people by means of social networks is a phenomenon of recent years. The purpose of my thesis was to map the situation in the area of the use and development of social networks, advantages and disadvantages in the area of communication, their development and their future. In my analysis, I also dealt with possible ways of using these networks in business. Two surveys have become the basis of my evaluation. The survey in the field of consumer market evaluated the extent and orientation of the use of social networks by people in the Czech Republic; the other one concentrated on business entities and mapped the way how companies use social networks for communicating with customers and general public.
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